Sandra J Milberg : rechercher sur Z-Library

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1

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Cuneo, Andres, Milberg, Sandra J., Alarcon-del-Amo, Maria del Carmen, Lopez-Belbeze, Pilar

Journal:

European Management Journal

Année:

2018

Langue:

english

Fichier:

PDF, 502 KB

english, 2018

2

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

Park, C. Whan, Milberg, Sandra, Lawson, Robert

Journal:

Journal of Consumer Research

Année:

1991

Langue:

english

Fichier:

PDF, 716 KB

english, 1991

3

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Sandra J. Milberg, C. Whan Park, Michael S. McCarthy

Journal:

Journal of Consumer Psychology

Année:

1997

Langue:

english

Fichier:

PDF, 1.34 MB

english, 1997

4

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

Milberg, Sandra J., Sinn, Francisca, Goodstein, Ronald C.

Journal:

Journal of Consumer Research

Année:

2010

Langue:

english

Fichier:

PDF, 225 KB

english, 2010

5

Information Privacy: Measuring Individuals' Concerns about Organizational Practices

H. Jeff Smith, Sandra J. Milberg and Sandra J. Burke

Journal:

Année:

1996

Langue:

english

Fichier:

PDF, 994 KB

english, 1996

6

Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies

Sandra J. Milberg, C. Whan Park and Michael S. McCarthy

Journal:

Journal of Consumer Psychology

Année:

1997

Langue:

english

Fichier:

PDF, 425 KB

english, 1997

7

Compromising the compromise effect: Brands matter

Francisca Sinn, Sandra J. Milberg, Leonardo D. Epstein, Ronald C. Goodstein

Journal:

Marketing Letters

Année:

2007

Langue:

english

Fichier:

PDF, 217 KB

english, 2007

8

Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success

Milberg, Sandra J., Goodstein, Ronald C., Sinn, Francisca, Cuneo, Andres, Epstein, Leonardo D.

Journal:

Journal of Marketing Management

Année:

2013

Langue:

english

Fichier:

PDF, 222 KB

english, 2013

9

Values, personal information privacy, and regulatory approaches

Milberg, Sandra J., Burke, Sandra J., Smith, H. Jeff, Kallman, Ernest A.

Journal:

Communications of the ACM

Année:

1995

Langue:

english

Fichier:

PDF, 242 KB

english, 1995

10

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

C. Whan Park, Sandra Milberg and Robert Lawson

Journal:

Journal of Consumer Research

Année:

1991

Langue:

english

Fichier:

PDF, 366 KB

english, 1991

11

New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice

Michael S. McCarthy, Timothy B. Heath and Sandra J. Milberg

Journal:

Marketing Letters

Année:

2001

Langue:

english

Fichier:

PDF, 1.55 MB

english, 2001

12

New Brands Versus Brand Extensions, Attitudes Versus Choice: Experimental Evidence for Theory and Practice

Michael S. McCarthy, Timothy B. Heath, Sandra J. Milberg

Journal:

Marketing Letters

Année:

2001

Langue:

english

Fichier:

PDF, 129 KB

english, 2001

13

Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?

Celedon, Paulina, Milberg, Sandra, Sinn, Francisca

Journal:

Journal of Business Research

Année:

2013

Langue:

english

Fichier:

PDF, 397 KB

english, 2013

14

Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages

Heath, Timothy B., Ryu, Gangseog, Chatterjee, Subimal, McCarthy, Michael S., Mothersbaugh, David L., Milberg, Sandra, Gaeth, Gary J.

Journal:

Journal of Consumer Research

Année:

2000

Langue:

english

Fichier:

PDF, 226 KB

english, 2000

15

International Segmentation Using Biplots: A Diffusion Approach

Palacios Fenech, Javier, Greenacre, Michael, Milberg, Sandra

Journal:

Journal of Global Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 339 KB

english, 2014

16

A new approach to measuring retail promotion effectiveness: A case of store traffic

Epstein, Leonardo D., Flores, Arturo A., Goodstein, Ronald C., Milberg, Sandra J.

Journal:

Journal of Business Research

Année:

2016

Langue:

english

Fichier:

PDF, 2.91 MB

english, 2016

17

The ‘Other’ in End-of-life Care: Providers’ Understandings of Patients with Migrant Backgrounds

Torres, Sandra, Ågård, Pernilla, Milberg, Anna

Journal:

Journal of Intercultural Studies

Année:

2016

Langue:

english

Fichier:

PDF, 1.21 MB

english, 2016

18

Synthesis of attraction effect research

J. Milberg, Sandra, Silva, Mónica, Celedon, Paulina, Sinn, Francisca

Journal:

European Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 204 KB

english, 2014

19

Information Privacy: Corporate Management and National Regulation

Sandra J. Milberg, H. Jeff Smith and Sandra J. Burke

Journal:

Organization Science

Année:

2000

Langue:

english

Fichier:

PDF, 959 KB

english, 2000

20

The differential processing of price in gains and losses: the effects of frame and need for cognition

Subimal Chatterjee, Timothy B. Heath, Sandra J. Milberg, Karen R. France

Journal:

Journal of Behavioral Decision Making

Année:

2000

Langue:

english

Fichier:

PDF, 156 KB

english, 2000

21

Arousal cues arousal-related material in memory: implications for understanding effects of mood on memory

Margaret S. Clark, Sandra Milberg, John Ross

Journal:

Journal of Verbal Learning and Verbal Behavior

Année:

1983

Langue:

english

Fichier:

PDF, 1.50 MB

english, 1983

22

Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes

Susan T Fiske, Steven L Neuberg, Ann E Beattie, Sandra J Milberg

Journal:

Journal of Experimental Social Psychology

Année:

1987

Langue:

english

Fichier:

PDF, 1.96 MB

english, 1987

23

Vulnerability of global brands to negative feedback effects

Sandra J. Milberg, Francisca Sinn

Journal:

Journal of Business Research

Année:

2008

Langue:

english

Fichier:

PDF, 217 KB

english, 2008

24

Scopolamine and food-reinforced behavior in the rat

Rod Plotnik,Sandra Mollenauer,Leon Milberg

Journal:

Année:

1976

Langue:

english

Fichier:

PDF, 896 KB

english, 1976

25

Information Privacy: Corporate Management and National Regulation

Milberg, Sandra J., Smith, H. Jeff, Burke, Sandra J.

Journal:

Organization Science

Année:

2000

Langue:

english

Fichier:

PDF, 307 KB

english, 2000

26

Recipient's mood, relationship type, and helping.

Clark, Margaret S., Oullette, Robert, Powell, Martha C., Milberg, Sandra

Journal:

Journal of Personality and Social Psychology

Année:

1987

Langue:

english

Fichier:

PDF, 1.04 MB

english, 1987

27

The Growth of Private Label Brands: A Worldwide Phenomenon?

Cuneo, Andres, Milberg, Sandra J., Benavente, Jose Miguel, Palacios-Fenech, Javier

Journal:

Journal of International Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 812 KB

english, 2015

28

Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education

Sandra J. Burke, Sandra J. Milberg and Wendy W. Moe

Journal:

Journal of Public Policy & Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 3.32 MB

english, 1997

29

Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

Bianchi, Constanza, Milberg, Sandra, Cúneo, Andres

Journal:

Tourism Management

Année:

2017

Langue:

english

Fichier:

PDF, 640 KB

english, 2017

30

Effects of arousal on judgments of others' emotions.

Clark, Margaret S., Milberg, Sandra, Erber, Ralph

Journal:

Journal of Personality and Social Psychology

Année:

1984

Langue:

english

Fichier:

PDF, 1003 KB

english, 1984

31

Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs

Milberg, Sandra J., Cuneo, Andres, Langlois, Catherine

Journal:

Industrial Marketing Management

Année:

2018

Langue:

english

Fichier:

PDF, 651 KB

english, 2018

32

The Second Exchange: Managing Customer Information in Marketing Relationships

Culnan, Mary J, Milberg, Sandra

Journal:

SSRN Electronic Journal

Année:

1998

Fichier:

PDF, 27.15 MB

1998

33

Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education

Burke, Sandra J., Milberg, Sandra J., Moe, Wendy W.

Journal:

Journal of Public Policy & Marketing

Année:

1997

Fichier:

PDF, 1.86 MB

1997